Build a Talent Pipeline with PPC
Social media has evolved much past personal networking to become a widely utilized tool in the business world, especially in recruiting.
Social media has evolved much past personal networking to become a widely utilized tool in the business world; especially in recruiting. Facebook has over 100 million engaged users, with 50% of that group logging on daily. Twitter has over 105 million registered users, with 300,000 new users signing on daily. This is an incredibly large, engaged audience that should not be ignored by companies looking for great talent. I'm sure you have heard that you, as an organization, should be involved in social media.
Maybe some of you have even taken the time to create social media profiles on various outlets. That is a great first step, but just because you create a social media account, doesn't mean you are going to draw an audience. So, how can you begin creating a social media community to help fill your talent pipeline? Pay-per-click (PPC) advertising is one strategy that is easy to initiate, affordable, and provides a way to measure results. PPC is exactly what the name implies: you have an online advertisement that is displayed to a targeted audience, and you only pay when someone from that audience actually "clicks" on that ad to learn more.
You can use PPC on a variety of outlets from Facebook, twitter and linked In, to Google and Bing. And PPC is smart. For example, you can create an ad encouraging users to become a fan of your Facebook page that is displayed only to users who have certain words or information in their social media profile or who use specific words in search engines. So, you can target the candidates in your industry and drive them back to your Facebook page, creating your own professional community that you can share more information with.
Article provided by Jobing