Demystifying Big Data

How to Get a Complete Picture of Your Employees without Being an IT Guru

Keynote Speaker, Dr. Hailey Herleman, IBM Executive and Co-facilitator, Mariana Saintive Sousa, Senior Managing Consultant of IBM Smarter Workforce North and Latin Americas

Organizations have more data than ever before on their employees—unlocking it is unleashing the potential of the human resources of an organization.


Join us in January for a presentation by IBM Smarter Workforce global consultants while they make sense of the new trend of Big Data. 

Learning Objectives:

  • Define Big Data and its role in HR analytics

  • Provide practical advice on how to embed analytics in HR

  • Demonstrate the different Analytics Techniques

  • Overview of the implementation steps and pitfall to avoid in a typical analytics journey



  • Enhance HR analytical skills and capabilities

  • Evaluate the current state of the organization and define the first steps towards their analytics journey


When:    Wednesday, January 20, 2016

 5:00 PM Registration, 6:00 PM Dinner & Keynote, 7:30  Installation of Officers

Where:   Hilton Miami Airport Hotel

Address:  5101 Blue Lagoon Drive, Miami, FL 33126

Cost:      Members/Sister Chapter Members $45, Guests $55, Student Members $30 (walk-ins will be an additional $10)



This program has been approved by SHRM for one (1) credit towards SHRP-CP SHRM-SCP re-certification.  The GMSHRM is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CP or SHRM-SCP


This program has been approved for one (1) HR (General) recertification credit hours towards PHR and SPHR recertification through the HR Certification Institute.  The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program.  It means that this program has met the HR Certification Institute’s criteria to be pre-approved for recertification credit.


Thank you to our SPONSORS!


Keynote Speaker's Bio

dr.-hailey-herlemanHailey A. Herleman

Smarter Workforce Executive


Dr. Herleman is an IBM Smarter Workforce Executive for North America. The Smarter Workforce business includes IBM’s Talent Management software, behavioral sciences, workforce consulting and analytics solutions that improve HCM effectiveness and drive business performance. Hailey is responsible for advising CHROs and delivering Smarter Workforce Workshops as well as supporting our clients delivering improved business outcomes across the broader Smarter Workforce solutions portfolio. Hailey also serves as an executive sponsor to certain strategic partnerships.

Prior to this role, Hailey served as a Senior Consultant in Kenexa’s Talent Acquisition Consulting Group. She specialized in designing selection processes, identifying critical competencies, designing selection instruments such as assessments and interviews, and linking talent acquisition strategy to the rest of the HR organization to maximize success. In addition, Hailey is a nationally recognized thought leader in the field with multiple peer reviewed research publications and regular presentations at international HR conferences. Hailey was honored with Kenexa’s Extreme Service Award in 2011.

Hailey also has held positions at the American Insitutes for Research, Deloitte, and Clemson University. She holds a Ph.D. in Industrial and Organizational Psychology, a M.S. in Applied Psychology, and a B.A. in Psychology from Clemson University in Clemson, SC.